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Single view of customers.


Whether you are selling online, through mobiles or in store, you should have a single view of the customer.  


That means a single sales application - not separate EPoS & e-commerce systems 


All customer relationship information in one place 



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A true multi-channel experience.


From a single tablet in-store, you can do a full sales (EPoS) transaction with a customer order line, capturing customer details all with a single payment.




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Optimising stock distribution.


Before, we had to place stock in close proximity to the customer.  We no longer have to do that.


However we need to be able to segment physical stock so we give a fair allocation to each channel


We need to ensure we maximise stock sell-through irrespective of channel 



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